Top social media trends to drive your 2021 marketing strategy

  How can marketers prepare to take on 2021? This year has been a rocky one for many businesses globally, and some of the business trends we see today are likely to continue in the coming year. While a complete recovery might take some time, it is still important for brands to equip themselves with a robust marketing strategy for 2021, based on data-driven insights and consumer trends. In this article, we look at three social media trends that are expected to drive the most impact in 2021, according to both the experts and consumers. These are trends which marketing professionals should definitely leverage and weave into their marketing strategy in 2021. The impact of socially conscious audiences Consumers today are more socially aware than ever before. Generation Z and Alpha actively engage in conversations surrounding social issues like mental health, equality, education, and climate change. They consciously search for brands with social values that are in line with theirs, while...